Simi explains why R&B music is hard to sell in Nigeria

It isn't a rare knowledge that R&B music doesn't fly in Nigeria. Over the years, Afrobeats has been the in-thing in the nation. ...

It isn't a rare knowledge that R&B music doesn't fly in Nigeria. Over the years, Afrobeats has been the in-thing in the nation.


Everyone wants to move their bodies to the rhythm of the beat when they step on the dance floor.

Hardly do Nigerians ever consider chilling out in clubs and sit-outs where one cool “Usher Raymond” song is playing. They would rather listen to “Terry- G’s” exhibition of madness over the speaker.

The trend has remained unchanged for a long time now. It’s almost beginning to seem like a greater percentage of Nigerian musicians are born to sing Afrobeats.

Questions have risen over the years as to why Nigerians so love dance tracks. But sarcastic answers have it that the hardship in the country calls for music that aids the “dancing away of sorrows.”

Speaking on this subject, the X3M music songbird, Simi, shared her take on the matter in the process of talking about her world of everything fun and exciting moments.

In her opinion, R&B music hardly sells in the Nigerian music market because R&B didn’t originate from Nigeria and that Nigerians prefer their own sound to any foreign sound.

In addition, she added that Nigerians love to dance. And for that reason, they don’t buy R&B music.

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